When people refer to the iphone as a normal cell phone, its a bit offensive to the professional iphone user. This is because even though it can still be used the same way as a basic phone, there is so much more to it. With its revolutionary touch screen controls and the actual iPhone software itself, it was not surprising that the release of the first version in 2007 created such a stir. When the downloadable apps came along a few months later and you could customise your iphone, it was no wonder that each release that followed was greeted like some sort of divine revelation.

What produced the big sensation over the Apple iPhone when it emerged out was the brand new touch screen technologies, combined with the phone, texting and web capabilities that already existed in other products, such as the Blackberry. But as enhancement progressed, people began hearing iPhone apps news, that is, news that they’d be able to design and style or download unique apps to personalize their phones. This created a new ecstatic buzz even whilst people were still in love of the locked 2007 version.

The iphones launch was not a global affair by any means. Of course its first release was in its own home, the United States, in June of 2007. It was slowly rolled out in other mostly European countries in the subsequent months, as distribution agreements were reached with large European network operators on an exclusive basis. As the iphone distribution spread around the globe, the ques of people willing to pay a high price for the iphone did not falter.

With each new iPhone release, Apple has added features that have kept the device popular and in great demand. The big difference between the 3G and 3GS versions was primarily one of performance and some extra video capabilities, the big upgrade was the launch of the 3G iphone from the original 2007 version that really started a demand frenzy. Even with some concern over excessive prices, the ability to download useful apps has taken the idea of a simple cellular phone and lifted into another world completely.

Most of the other cell phone manufacturers have tried to compete with Apples iphone, although it would be justified to say that it seems no one is capable of knocking Apple of its iphone perch at the present time..

A prime example could be HTC with the launch of Hero in 2009, which seemed to be their take on the iphone. It reportedly was going to compete with the iphone, but although there was quite a buzz about the HTC device, it never really hit the mark. Its operating system, the Googles Android system was great, along with the choice of thousands of downloadable apps. Unfortunately for HTC it was let down by a low spec hardware and painfully slow processor, along with several clumsy hardware buttons at the bottom of the screen that could be pressed in error, swiftly closing your session.

About the author:

David Stuart is a self employed advertiser and marketer in the UK. Working from home he runs a small Mobile Phone Insurance business on the world-wide-web, offering gizmo insurance cover such as iPhone insurance right through to laptop computers and even iPad Insurance for apples latest offering.